A lot of people find it very hard to get their heads around the fact that their annual hosting fee is separate from annually paying for their domain name, unless that is set up early in the relationship. I do pay for some of my customers' domain names, but I don't like to do it. The reason is that if a customer decides at any point that they wish to take their business elsewhere, they may do it easily and instantly because they have complete control over their assets...being their domain name and hosting account. Neither of those is purchased through me as their web designer or site maintenance professional.
I recently had a customer who was very, very angry when one of his names become inactive. His main site is still working, but his other name that is parked on that site is down. Somehow this is my fault or the fault of the new hosting company, even though this was never arranged last year when the new site and new hosting was arranged.
The customer was furious when the situation was explained to him, saying, "To me it is all hosting. I never worried in the past 10 years that my domain would expire" and "I really don’t give a shite- I am not selling any C.D’s from the site anyway."
Now the issue becomes very confused with SEO issues thrown into the pot for good measure.
David Utter, writing for Webpro News says, "As for the negative comments you will see at some point, gain what you can from them. The most annoying person in the world may have a valid argument. These days, they expect to be able to express it; worthy complaints merit a decent response."
So there are two things that need to be addressed.
1. The fact that the name has expired
2. The fact that he is selling no CD's despite the fact that he has over 1000 visitors a month and 45 inbound links.
Closer inspection shows us that half of the people are staying less than 30 seconds. Why is that, when the page is attractive, there is a call to action in the first paragraph and the key words and phrases have been thought out?
Time to hire an experienced SEO person. Time to get his name back, time to get his show on the road even if he is "the most annoying person in the world."