The one thing to remember about blogging or writing for computers in general, is that paragraphs are not traditional paragraphs. They are small blocks of text, leaving lots of white space.
People will likely read some or all of this:
But fewer people will read this:
So the first thing you do, is log in to your dashboard and go to Posts/Add New Post. These small images are clickable so that you can see the details larger if you want.
Make sure you add a keyword rich title. What would people search for to find this article? If you need help with keywords, you can use free tools such as Wordrtracker’s SEO Blogger Tool which opens on your desk top as you blog, or you can use Google’s free Adwords Tool.
Note that moments after naming your blog, the full page name will appear under the title with dashes between the words. You can edit this if you want, but be sure to keep the dashes and do not include anything other than alphanumeric characters.
Next, fill in your content, remembering to leave lots of white space.
You can bold, italicize very much like using Word. If you want to add a link. Highlight the text in the content that should be the link (and it better not be “click here,” make useful link text like “See my eBook about panthers” by clicking here.)
Now you may want to add a picture. Above the content box are the words Upload/Insert. The first icon is a camera. Click it to open the Insert Images popup.
You will be able to drag and drop files from an open folder, but the easiest way is to browse to the photo you want and upload it. You can also get a url from another website (although that is frowned upon) or use a photo from the media library that you have previously uploaded. For instance if you write a lot about the Prime Minister, don’t upload a new photo every time, just upload one, and continue to use that one.
Once you have uploaded it, you must enter details. The title is there already, but you can change it to something more readable and copy it into the Alternate Text. Alternative text is text associated with an image that serves the same purpose and conveys the same essential information as the image. It is used by the visually impaired who use screen readers. It is also read by Google. Search engines do not “see” photos. So make this accurate.
Other choices are entering a caption? Are you putting in the full sized photo or would you like a smaller, clickable version to appear so that if people want to see a larger version, they can. That is what I have done on this blog. Do you want it to align left, or right. “None” will have the text not wrap, as I have chosen here. Lastly, click Insert into Post.
For those you you who like working with html as I do, this is what you will see:
Many people will prefer to work in the visual window (select your choice at the top right of the content frame.) What you will get will not be precisely what the final version will be once you click Publish, but close enough.
But before you click Publish, be sure to select a category on the right, or create one if there is no matching category. Add some tags if you like. Again, these should be keyword rich phrases that people would likely search out.
WordPress has many more features, but this should get you up and running.
Who is ever going to remember the 21 numbers after google.com that identify your url? No one, that is who.
There is a way, however, that you can personalize your Google+ URL. It is simple, it is fast, and you had better hurry before your name gets taken!
First of all, Open your Google+ profile and copy the numbers right after google.com. You will see a string of 21 numbers, something like this:
Copy the numbers only and go to Gplus.to. Type in your Google+ Name, click Add, and it will provide you with your personalized Google+ URL.
So now, instead of https://plus.google.com/118227679249230584661/, I can now tell people to go to gplus.to/sharonjackson
Why would you care about Google+? With Facebook becoming more and more invasive, many more people are moving to Google+, which gives you more control over who sees your content. Just Friends? OK. Just business associates? Ok. shortly you will be seeing branding pages on Google+ just like fan pages on Facebook.
More on this to come.
Hi spammers. You must think we are pretty stupid. Over 500 of you have come to my site and left ridiculous comments so that you can get a backlink. I have deleted you all.
Why? Because instead of actually reading the blog and making an intelligent comment, you post something ridiculous like:
- GREAT publish and impressive in turn …will bear a try all the tips..Thanks…
- This is precisely the important information I’d been searching for. Incredible blog. Very inspirational! Your posts are so good and also detailed.
- I won’t be able to thank you fully for the articles on your web-site. I know you’d put a lot of time and energy into all of them and hope you know how much I appreciate it.
First of all, your grasp of the English language is crap. Second of all, WordPress backlinks are automatically “no follow” so you will get no benefit at all from your moronic comments.
Why don’t you try something new and exciting like actually READING the blog and engage in the conversation?
I hope it is not too much to ask.
It drives me insane when I get an email to see that I am included in a giant list of 50 people in the CC field. All everyone has to do is respond with reply all and that will create 2500 emails. Not to mention that 49 people, most of whom I do not know and may not want to know, now have my email address.
CC of course comes from the old typewriter days when you would send a carbon copy of your letter to someone. The CC would be under the name of the person signing the letter. BCC, or blind carbon copy only came along with the advent of email. BCC does the exact same thing as CC except your recipients cannot see eachother’s names, nor can they reply all.
There are times when CC is appropriate, when you are sending out a message to members of a group who already have eachother’s emails. However if you are sending a joke to everyone in your mail box, or a message to a widely diverse group of people who do not all have eachother’s emails, it is common courtesy to use BCC.
Neglecting to do that can add to spam and invades the privacy of your recipients. If you are sending email as an employee of a business or organization, it may be critical to keep lists of clients, members, or associates confidential.
So let us all pay a little more attention when we copy our emails.
More and more people are using YouTube as a search engine. Here is a list of the the most searched for items in 2009:
Most Watched YouTube videos:
1. Susan Boyle – Britain’s Got Talent (120+ million views)
2. David After Dentist (37+ million views)
3. JK Wedding Entrance Dance (33+ million views)
4. New Moon Movie Trailer (31+ million views)
5. Evian Roller Babies (27+ million views)
Most Watched music videos on YouTube (Global)*:
1. Pitbull “I Know You Want Me” (82+ million views)
2. Miley Cyrus “The Climb” (64+ million views)
3. Miley Cyrus “Party in the U.S.A.” (54+ million views)
4. The Lonely Island “I’m On a Boat” (48+ million views)
5. Keri Hilson “Knock You Down” (35+ million views)
Don’t kid yourself by thinking that all people are looking for is mindless entertainment and wedding dances. Although it is true that arts and entertainment take up 86% of searches, Youtube is a vastly unused resource for every kind of search.
Let’s pretend you sell tomatoes. If you search “gardening,” you might get 166,000 results. If you search, “planting tomatoes from seeds,” you might get just over 1,260 results. But “How to Grow Organic Tomatoes” only gets 539 results. So! If you grow organic tomatoes, get a video on Youtube IMMEDIATELY. It is claimed that Youtube will surpass Google (by some) as a search engine in the near future, since many people prefer to to be shown rather than to read instructions.
Type in “How to” in Youtube search and almost 8½ million results show up….what does this tell us? that there are A LOT of people looking for instructions on how to do lots of things. Type in “make” and there are another 6 million searches.
Fix a car, change a tire, plant parsnips, can tomatoes, make angel food cake, make peanut butter cookies…you name it, people want to know it.
When you upload your video, there is a place for you to add tags, just like any blog or web page, so that you can optimize your video the same as you would optimize anything else.
Your video does not have to be professional, but it CANNOT be bad. Borrow a tripod. Plan what you are going to say, practice a few times. Be sincere. Be friendly. And most of all, be helpful.
We are told NOT to make our web site banners big. This is “expensive real estate.”
Ed Peekeekoot Site
Anything over 200-250 px is a waste of time and space. Or so they say. I say it depends on the kind of site you are building. Are you building a reputation from building beautiful web sites with simple, logical navigation and useful information? Then you don’t need to pay attention to what “the experts” say.
If your customer is a musician, or painter, or someone who designs and builds specialty furniture with rare and unusual woods, then featuring a rotating banner that is 400px or more deep may be the way to go. We have 800 px in which to tell people where they are, and convince them to stay. But, if you do use up 450 px on your banner, you must give some careful thought to your first few lines of text, and “Welcome to my site, please feel free to look around,” does not cut it.
What you do have to give some serious thought to is the navigation and structure. The bigger your site, the more critical it is. No one wants to go for a walk in the woods and get lost. If a visitor is three or four pages deep into your site, cannot see where they have been, or forgets how they got there, has to manually scroll forever to get to the top of the page and then does not see a home button, chances are they are gone in a heartbeat.
Big, Bold H1 and H2 tags? A thing of the past. Why YELL AT YOUR CUSTOMERS? Let them know that this is a heading by changing the color and bolding the text somewhat, but hot red 24px headings at a weight of 900 are boring and unnecessary.
Conventions are there for a reason. They exist because people are used to things working a certain way. Links. Hover colors. Site maps. Do not sneer at the conventions, but at the same time, do not be afraid to improve upon them.
Just how sick are you of Arial and Times New Roman in websites? Don’t you wish you could easily use new and interesting typefaces for your headings and even your body text? Now there is an easy way to do that and you don’t need anything special.
The font you want to use is probably either OpenType Font or a TrueType Font. The problem up to now has been that Internet Explorer will only use Embedded OpenType. And to make it worse, other browsers use Scalable Vector Graphics fonts only. So what is a web designer to do?
Thanks to Font Squirrel
The answer is as simple as going to this site: http://nicewebtype.com/notes/2009/10/30/how-to-use-css-font-face/
It explains the process in great detail.
Here, however, are the basics:
1. Go to the Font Squirrel Page to the @font-face Kit Generator.
2. Click the add a font button and browse to the font you want to use (I just copy a font from my font folder in the Control Panel to the desktop) and make sure you have checked the agreement box below.
3. Once your font has been uploaded, the field will turn green. Download your kit. It is a zipped file in which there is a demo.html file, the css file and the files you will need for the different browsers.
4. You can add the CSS to your present CSS file, you may want to change the src: to reflect the folder where you will actually upload the font.
5. Now all that remains to be done is to create a new class in your CSS. Here is a sample:
font-family: ‘Name-Of-New_Font’, sans-serif;
Or you can put it in your body tag, h1 tag or any tag you like.
Thank you, Johnathan Snook, Ethan Dunham of Font Squirrel and Paul Irish for making this so easy.
Where to begin writing new content
“Wrting new content? Are you kidding? I can’t write!” Is that you?
No one says you have to be Shakepeare or John Grisham. Your content can be simple and even point form, as long as it is real, sincere and of genuine benefit to your customers
What kinds of things can you write about?
- Seasonal bargains
- Specific holiday specials
- Previous season sale items
- Specialized services that your competitors do not provide
- A unique skill that you have that others do not
- How to take care of or effecively use a product
- Alternate uses for your product
- Upcoming sales of attachments, parts, services
Next steps after writing new content
Once you have decided on your approach, work with
Jackson on the Moon to optimize your content to reflect your new direction.
Good website optimization requires that your main keyword phrase appears in a number of places and that synonyms and elements of your keywords are also placed on your page.
But above all, your content must read naturally. Stuffing key words and keyword phrases into every paragraph will not only sound unnatural, but it will bore your sophisticated readers and you will lose them. Website optimization gone bad, creating a Rotten Website! Tut tut.
Website content optimization is a fine balance between science and art which can mostly be managed by good common sense.
After Website Optimization
Listen for customer feedback. Talk to your customers. What did they like about your site? What did they find problematic? Make sure there is a feedback form for those whom you do not meet personally. Give your customers what they want, and you will be rewarded with their business.
Monetizing your site. Sign up for Google AdSense.
The First thing you can do it begin effortlessly making some money on your website is to sign up for Google Adsense.
They will check out your site and give you an account where you can choose your ad size – width and height to fit any space. It provides you with the code to go along with that.
What this code does is put the ad space onto your page and match your content to other people’s paid ads. So if you write about dog collars one day, you will get dog collar ads. If you write about dog training then that is what the ads will reflect. With Google Adsense, you have to have made $100 before they cut you a cheque.
When you are noodling around the internet, you probably have seen lots of sites with these ads down the side, never realizing how easy they are to install and that they are free.
You can put the code in the body of your blog on in a text widget in one of the sidebars. Or right into the code of your html site. It makes no difference.
This begs the question, “What keywords will bring me the highest pay per click money?” Well, Google helps you with that, too. Go the Google Keyword Tool. On the right side of the page, there is a button called “Columns.” Click it and select Estimated CPC. You can even sort the results that way. Know that this tool is for people who intend to pay for those clicks, not for us who are reaping the benefits. Notice also the amount of competition. It might be better to pick a lower cpc with lower competition.
Also, if you click on the magnifying glass next to the keyword term, you can see a geographical breakdown. All this information is just a hint for you, keywords is more like magic, not a science, although if you use common sense, you can make some money. Pet Supplies, for instance will get 3.80 per click. But how many people come to your site and will click Pet Supplies? If you are a popular blogger, perhaps more than you think. If you have a website aimed at local business, perhaps not so much.
Self Publishing. Sell Something.
If you are a good writer, you should gather all your best posts into one document, illustrate it will photographs and make it into a PDF suitable for downloading. Sell it for However much you want to sell it for. Email it to people after they have paid.
Get a Paypal account and a Paypal button. You can even self publish books on demand, you don’t have to order 100, you can order 1 or 5 or 10. You can make it an eBook, for that matter or think about putting together a calendar for this Christmas and start advertising it in September
Become an Affiliate
You can become an affiliate and make even more money from other companies by promoting their products. Just make sure it is a company that sells something that you know about and feel comfortable selling. If your home based business is all about pets and pet treats, you may not want to be an affiliate for one of your competitors, but perhaps for related products such as pet clothes, dog beds, herbal dog remedies
You can become an affiliate of more than one company. Some people say that you should not do AdSense and Affiliate. Others swear by it. Try it out. See what works for you.
And lastly, before you sign up for any of these, be sure to Google for complaints against the company i.e. www.something.com complaints. If there are lots, you might want to consider another company.
Oh, and if you are writing a popular blog, what is wrong with putting a text widget on the side saying, “If you like this site, please donate,” and pop in a Paypal Donate Button. And if only 20 people donate a year, who cares??? Better than nothing at all
So good luck, have fun and good fortune!